cambridge analytica scandal explained

Cambridge Analytica was een privaat Brits-Amerikaans databedrijf dat datamining, data-analyse en direct marketing bundelde met strategische communicatie voor verkiezingscampagnes.Het begon in 2013 als een dochteronderneming van SCL Group.Miljardair Robert Mercer, een Amerikaanse hedgefondsmanager, bezit met zijn familie een deel van het bedrijf na een miljoenen-investering. Cambridge Analytica may have been the perfect poster child for how data can be misused. Facebook sued over role in Cambridge Analytica scandal The social media giant is facing a group legal action over its alleged failure to protect user data By Michael Cogley 29 Oct 2020, 12:02pm. ", "Cambridge Analytica did work for Leave. Facebook, Cambridge Analytica and data mining: What you need to know. So what is the SCL Group, which does the work for Cambridge Analytica? Cambridge Analytica and Facebook: The Scandal and the Fallout So Far Revelations that digital consultants to the Trump campaign misused the data of millions of Facebook users set off a … [2] The app consisted of a series of questions to build psychological profiles on users, and collected the personal data of the users’ Facebook friends via Facebook's Open Graph platform. The quarter revenue was the highest for a first quarter, and the second overall. It not only collected data from people who took the quiz, but as my colleague Aja Romano writes, it exposed a loophole in Facebook API that allowed it to collect data from the Facebook friends of the quiz takers as well. Please consider making a contribution to Vox today, from as little as $3. How Cambridge Analytica exploited Facebook users’ data, and why it’s a big deal. But the more important part of this story is how Cambridge Analytica got its data from Facebook. Get our newsletter in your inbox twice a week. [11][12] Cambridge Analytica turn arranged an informed consent process for research in which several hundred thousand Facebook users would agree to complete a survey for payment that was only for academic use. Cambridge University researcher Aleksandr Kogan developed Facebook personality tests and fed the harvested data to SCL, Cambridge Analytica’s parent company, through his business, Global Science Research. [90] Jamison criticized Facebook for not being “clear and candid with its users” because the users were not aware of the extent that their data would be used. [37] Data was collected on 87 million users while only 270,000 people downloaded the app. March 16, 2018: Just before the Guardian and New York Times publish fresh revelations about the Cambridge Analytica scandal, Facebook quietly drops the … Turmoil at Facebook post-Cambridge Analytica scandal. The good news is that the most important actions to prevent this from happening again today we have already taken years ago. [68], Since April 2018, the first full month since the breaking of the Cambridge Analytica data breach, the number of likes, posts and shares on the site had decreased by almost 20%, and has decreased ever since, with the aforementioned activity only momentarily increasing during the summer and during the 2018 US midterm elections. [5] In July 2019, it was announced that Facebook were to be fined $5 billion by the Federal Trade Commission due to its privacy violations. Published Wed, Mar 21 2018 6:16 AM EDT Updated Fri, Mar 23 2018 9:21 AM EDT. Cambridge Analytica was subsequently asked to remove all the data. Here's what you need to know. Kogan built a Facebook app that was a quiz. “Companies over countries” was his early motto. [1] The data were collected through an app called "This Is Your Digital Life", developed by data scientist Aleksandr Kogan and his company Global Science Research in 2013. Christopher Wylie, a data scientist, is a former Cambridge Analytica employee turned … [57], Amazon said that they suspended Cambridge Analytica from using their Amazon Web Services when they learned in 2015 that their service was collecting personal information. [7] In May 2018, Cambridge Analytica filed for Chapter 7 bankruptcy. Facebook’s Cambridge Analytica scandal, explained [Updated] Trump operatives got private data from 50 million Facebook users. Cambridge Analytica CEO Alexander Nix actually reached out to WikiLeaks founder Julian Assange about the emails that were hacked from the Democratic National Committee’s servers, according to the Wall Street Journal. What we know and don’t know about how Covid-19 vaccines slow the spread of the virus. The … The SEC's complaint alleged that Facebook did not correct its existing disclosure for more than two years despite discovering the misuse of its users’ information in 2015. He had been an anonymous source for an article in 2017 in The Observer by Cadwalladr, headlined "The Great British Brexit Robbery". newsletter. Instead, the directors and owners of Cambridge and its London-based parent SCL group strategically positioned themselves to be acquired in the face of bankruptcy procedures and lawsuits. Millions rely on Vox’s explainers to understand an increasingly chaotic world. Vox’s work is reaching more people than ever, but our distinctive brand of explanatory journalism takes resources. [69] Despite this, user growth of the site has increased in the period since increased media coverage, increasing by 1.8% during the final quarter of 2018. [14] Further reports followed in November 2016 by McKenzie Funk for the New York Times Sunday Review,[15] December 2016 by Hannes Grasseger and Mikael Krogerus for the Swiss publication Das Magazin (later translated and published by Vice),[16] in February 2017 by Carole Cadwalladr for The Guardian (starting in February 2017),[17] and in March 2017 by Mattathias Schwartz for The Intercept. [78] This is the first feature-length media piece that ties together the various elements of the scandal through a narrative. Chip in as little as $3 to help keep Vox free for all. [44], In 2018, the Parliament of the United Kingdom questioned SCL Group director Alexander Nix in a hearing about Cambridge Analytica's connections with Russian oil company, Lukoil. They’re now shutting down. It … Before Facebook became a distributor of news, it was a platform … Neither Did Most Users", https://trends.google.com/trends/explore?date=2018-01-01%202020-01-01&geo=US&q=%23deletefacebook, "Delete Facebook? [43] Swing voters were instead often shown images of Trump’s more notable supporters and negative graphics or ideas about his opponent, Hillary Clinton. (It … David Carroll, an American professor who sued Cambridge, stated that Emerdata was aiming to conceal the scandals and minimize further criticism. Cambridge Analytica whistleblower: 'We spent $1m harvesting millions of Facebook profiles' – video How is Facebook involved in the scandal? Business News. [45] Cambridge Analytica had become a point of focus in politics since its involvement in Trump's campaign at this point. [39] The data was detailed enough for Cambridge Analytica to create psychographic profiles of the subjects of the data. To … But the Cambridge Analytica scandal, as it's been called, was never just about the firm and its work. Cambridge Analytica went bankrupt after its role in online targeting of voters, particularly in the United States, became public in 2018. Depends On Who You Ask", "Facebook's Zuckerberg speaks out over Cambridge Analytica 'breach, "Facebook's Zuckerberg says sorry in full-page newspaper ads", "Amidst data scandal, Facebook will voluntarily enforce EU's new privacy rules "everywhere, "Facebook steamrolled over the Cambridge Analytica scandal, posting another record quarter", "UniCredit has stopped using Facebook for advertising: CEO", "Christopher Wylie names Congress as Cambridge Analytica client; 10 updates", "Cambridge Analytica Controversy: IT Ministry Issues Notice To Facebook", "Brazil prosecutors open investigation into Cambridge Analytica", "Cambridge Analytica's Brazil Partner Asks to Suspend Deal", "Facebook accused of massive fraud in new lawsuit filed by Cook County", "Facebook is slapped with the first fine for Cambridge Analytica scandal", "Facebook acknowledges concerns over Cambridge Analytica emerged earlier than reported", "FTC's $5 billion Facebook settlement: Record-breaking and history-making", "SEC.gov | Facebook to Pay $100 Million for Misleading Investors About the Risks It Faced From Misuse of User Data", "Facebook usage falling after privacy scandals, data suggests", "Facebook keeps growing despite scandals and privacy outrage", "Facebook stock recovers all $134B lost after Cambridge Analytica data scandal", "Did You Actually #DeleteFacebook? [21] Kogan's name change to Aleksandr Spectre, which resulted in the ominous "Dr. Spectre", added to the intrigue and popular appeal of the story. Cambridge Analytica spent nearly $1m on data collection, which yielded more than 50 million individual profiles that could be matched to electoral rolls. [51] Other Facebook officials argued against calling it a "data breach," arguing those who took the personality quiz originally consented to give away their information. The Cambridge Analytica Scandal Explained April 28, 2018. [46] These rumors were the result of the leaked internal emails that were sent between Cambridge Analytica firm and the British parliament. While these administrators subjected SCL Group to criminal injury and a $26,000 fine, a U.K. court denied Carroll's lawsuit, allowing SCL to disintegrate without turning over his data. Facebook and Cambridge Analytica are mired in a scandal of epic proportions, after a whisteblower revealed how data was misused to affect political events. according to a former Cambridge Analytica employee. [77], The Facebook–Cambridge Analytica data scandal also received media coverage in the form of a 2019 Netflix documentary, The Great Hack. Cambridge Analytica whistleblower teases new revelations", "The Great Hack: the film that goes behind the scenes of the Facebook data scandal", "United States Senate Committee on the Judiciary", "Facebook, Social Media Privacy, and the Use and Abuse of Data | United States Senate Committee on the Judiciary", "Cambridge Analytica and the Future of Data Privacy | United States Senate Committee on the Judiciary", "Zuckerberg on Cambridge Analytica: 'We have a responsibility to protect your data, and if we can't then we don't deserve to serve you, "Mark Zuckerberg's Written Testimony to the House of Representatives", "Eitan Hersh | Department of Political Science", "Eitan Hersh's Written Testimony to the Senate", "Getting to Know Mark Jamison, President-elect Trump's FCC Transition Team Co-Leader", "AEI Tech Scholar Mark Jamison testifies today on Cambridge Analytica and the future of data privacy", "Mark Jamison's Written Testimony to the Senate", "Senators Grill Cambridge Analytica Whistleblower Christopher Wylie", "Christopher Wylie's Written Testimony to the Senate", Cambridge Analytica staff set up new firm, Carole Cadwalladr @TED2019: Facebook's role in Brexit — and the threat to democracy, Bank of Credit and Commerce International, Facebook–Cambridge Analytica data scandal, https://en.wikipedia.org/w/index.php?title=Facebook–Cambridge_Analytica_data_scandal&oldid=1003584717, Short description is different from Wikidata, Articles needing the year an event occurred from January 2021, Articles needing additional references from January 2021, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 29 January 2021, at 18:07. [27][80] They held two hearings, one focusing on Facebook's role in the breach and privacy on social media, and the other on Cambridge Analytica's role and its impact in data privacy. A visual of how it all fits together. The former was held on April 10, 2018, where Mark Zuckerberg testified and Senator Chuck Grassley and Senator Dianne Feinstein gave statements. By May 10, Wall Street reported that the company recovered their losses. [43] Ads were segmented into different categories, mainly based on whether individuals were Trump supporters or potential swing votes. [24][25] More than $100 billion was knocked off Facebook's market capitalization in days[26] and politicians in the US and UK demanded answers from Facebook CEO Mark Zuckerberg. After the Cambridge Analytica scandal broke, lawmakers, regulators, and users all over the world were, understandably, outraged. The Cambridge Analytica scandal explained Screenshot: Pocket-lint Who is Christopher Wylie? A former Cambridge Analytica employee, Christopher Wylie, said the firm got Facebook information through an app in order to build psychological profiles on … THE CAMBRIDGE ANALYTICA SCANDAL (explained) ... named Cambridge Analytica, used illegal methods to target individuals and gain an unfair advantage during the 2016 presidential campaign. Brittany Kaiser was asked "Is it absolutely proven that the Trump campaign relied on the data that had been illicitly obtained from Facebook?" The Cambridge Analytica scandal changed the world – but it didn't change Facebook. There was Sen. Thom Tillis’s … A visual of how it all fits together. It was later confirmed by Christopher Wylie that Lukoil was interested in the company's data regarding political targeting. Cambridge Analytica is a British company that helps businesses "change audience behaviour", and supposedly helped get US President Donald Trump elected. [64], In early July 2018, the United Kingdom's Information Commissioner's Office announced it intended to fine Facebook £500,000 ($663,000) over the data breach, this being the maximum fine allowed at the time of the breach, saying Facebook "contravened the law by failing to safeguard people's information". Here's everything that's happened up until now", "Facebook to be fined $5bn for Cambridge Analytica privacy violations – reports | Facebook | The Guardian", "Facebook agrees to pay Cambridge Analytica fine to UK", "Cambridge Analytica files for bankruptcy in U.S. following Facebook debacle", "Exclusive: Paul Bettany to Co-Star in Cambridge Analytica Drama From 'Avengers' Team", "Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach", "Facebook says 300,000 Australians may have had their data 'improperly shared, "The great British Brexit robbery: how our democracy was hijacked", "Ted Cruz campaign using firm that harvested data on millions of unwitting Facebook users", "Opinion | Cambridge Analytica and the Secret Agenda of a Facebook Quiz (Published 2016)", "The Data That Turned the World Upside Down", "Revealed: how US billionaire helped to back Brexit", "Facebook Failed to Protect 30 Million Users From Having Their Data Harvested by Trump Campaign Affiliate", "PolitiFact - Trump campaign used Cambridge Analytica in final months of campaign", "British investigative journalist Carole Cadwalladr sticks it to the gods of Silicon Valley in Vancouver TED talk", "Who is Dr Aleksandr Kogan, the Cambridge academic accused of misusing Facebook data? If Democrats agreed to the proposal, they would be able to pass bipartisan relief via the normal voting process. Thursday, 29 November, 2018. He explained that he was responding to the Facebook community's concerns and that the company's initial focus on data portability had shifted to locking down data; he also reminded the platform's users of their right of access to personal data. What the government could actually do about Facebook, Why we can’t trust Facebook to police itself, Lawmakers seem confused about what Facebook does — and how to fix it. The scandal erupted over the weekend when The New York Times and UK media reported that Cambridge Analytica tried to influence American voters using information gleaned from 50 … Cambridge Analytica, the political consulting firm that did work for the Trump campaign and harvested raw data from up to 87 million Facebook profiles, is shutting down. But former Facebook employees have said that there’s a tension between the security team and the legal/policy team in terms of how they prioritize user protection in their decision-making. But if you need a refresher on how all the pieces fit together, this diagram helps make sense of it all. [8], The scandal sparked an increased public interest in privacy and social media's influence on politics. [56] On April 25, 2018, Facebook released their first earnings report since the scandal was reported. Data firm Cambridge Analytica is fast becoming a house-hold name after two media outlets revealed its involvement in Donald Trump’s 2016 presidential campaign. [58] The Italian banking company UniCredit stopped advertising and marketing on Facebook in August 2018. Why conspiracy theorists always end up pointing the finger at Jews — and why that’s a problem for the GOP. [79], The United States Senate Judiciary Committee called witnesses to testify about the data breach and general data privacy. By Andrew Prokop Updated May 2, 2018, 2:11pm EDT [41] Although Cambridge Analytica was not well known at the time, this is when it started to create individual psychographic profiles. [45] Democratic officials made it a point of emphasis for improved investigation over concerns of Russian ties with Cambridge Analytica. The New York Times reports that Cambridge Analytica spent US$800,000 in 2014 to get Russian-American academic Aleksandr Kogan to build an app to harvest the data of Facebook users. Every day at Vox, we aim to answer your most important questions and provide you, and our audience around the world, with information that empowers you through understanding. Bannon became vice president of Cambridge Analytica, and during the 2016 election, he reached out to the Trump campaign to introduce the two sides. [6] But the Cambridge Analytica scandal opens a new front for the company. Banks have to know their customers. Why investigators think Cambridge Analytica might have helped Russia spread fake news, 9 questions about Facebook and data sharing you were too embarrassed to ask, “Psychographic microtargeting”: what’s bullshit and what’s legit, Mark Zuckerberg on Facebook’s hardest year, and what comes next, Mark Zuckerberg runs a nation-state, and he’s the king, Read Mark Zuckerberg’s prepared statement for congressional testimony, Mark Zuckerberg has been apologizing for reckless privacy violations since he was a freshman. “The people whose job is to protect the user always are fighting an uphill battle against the people whose job is to make money for the company,” Sandy Parakilas, who worked on the privacy side at Facebook, told the New York Times. The co-founder of WhatsApp, which is owned by Facebook, joined in on the movement by declaring it was time to delete the platform. [52] Zuckerberg pledged to make changes and reforms in Facebook policy to prevent similar breaches. Once Donald Trump became the presumptive nominee, Cambridge Analytica made contact with, and was later engaged by, his campaign team. [74], An additional campaign and hashtag, #OwnYourData, was coined by Brittany Kaiser. [32][33] While Cambridge Analytica claimed it had only collected 30 million Facebook user profiles,[34] Facebook later confirmed that it actually had data on potentially over 87 million users,[35] with 70.6 million of those people from the United States. I started Facebook, I run it, and I’m responsible for what happens here". [78][79] These individuals include David Carroll, Brittany Kaiser, and more. Revenue fell since the last quarter, but this is usual as it followed the holiday season quote. Disclaimer: This piece was written in April 2017. EU, emails show", "Cambridge Analytica: ex-director says firm pitched detailed strategy to Leave.EU", "Cambridge Analytica did work for Brexit groups, says ex-staffer", "Facebook Stock Troubles Didn't Start With Data Scandal", "Mark Zuckerberg in his own words: The CNN interview", "Was Your Facebook Data Actually 'Breached'? Wheatland responded to news of this story and emphasized that Emerdata would not inherit SCL companies’ existing data or assets and that this information belongs to the administrators in charge of the SCL companies’ bankruptcy. She responded: "It has not been proven, because the difficult thing about proving a situation like that is that you need to do a forensic analysis of the database". The first payment of $100,000 was made in July 2016. When Mark Zuckerberg was questioned by Rep. Alexandria Ocasio-Cortez a year later, he admitted that he didn’t know at what point his company became aware of Cambridge Analytica’s operations, to which she said: 'This was the largest data scandal with respect to your company, that had catastrophic impacts on the 2016 election. [42] The campaign team used this information as a micro-targeting technique, displaying customized messages about Trump to different US voters on various digital platforms. The complicated and tangled web of relationships and deals which have underpinned this whole ordeal makes for a … When we learned of this violation in 2015, we removed his app from Facebook and demanded certifications from Kogan and all parties he had given data to that the information had been destroyed. [68] And the developer was able to exploit a loophole to gather information on not only people who used the app but all their friends — without them knowing. Timothy B. Lee - Mar 20, 2018 7:40 pm UTC [3][4], Information about the data misuse was disclosed in 2018 by Christopher Wylie, a former Cambridge Analytica employee, in interviews with The Guardian and The New York Times. [2] The app harvested the data of up to 87 million Facebook profiles. During the testimony, Mark Zuckerberg publicly apologized for the breach of private data: "It was my mistake, and I’m sorry. [31], Wired, The New York Times, and The Observer reported that the data-set had included information on 50 million Facebook users. ... Wylie explained: "It … "The Future Of Cyber Security Conference 24/9/20 - Brittany Kaiser on Cambridge Analytica & Trump", Barack Obama's 2012 presidential campaign, Attorney General for the District of Columbia, Proceedings of the National Academy of Science, Learn how and when to remove this template message, Russian interference in the 2016 Brexit referendum, Timeline of investigations into Trump and Russia (2019), "The Cambridge Analytica whistleblower explains how the firm used Facebook data to sway elections", "Facebook-Cambridge Analytica: A timeline of the data hijacking scandal", "Cambridge Analytica and Facebook: The Scandal and the Fallout So Far", "There's an open secret about Cambridge Analytica in the political world: It doesn't have the 'secret sauce' it claims", "Facebook understood how dangerous the Trump-linked data firm Cambridge Analytica could be much earlier than it previously said. On May 6, 2018, Eitan Hersh, a professor of political science at Tufts University[87] testified before Congress as an expert on voter targeting. March 2018 scandal involving personal data mining for political purposes. It was not until 2015 that Zuckerberg learned that these users' information was shared by Kogan with Cambridge Analytica. Cambridge Analytica and Facebook: The Scandal and the Fallout So Far Revelations that digital consultants to the Trump campaign misused the data of millions of Facebook users set off a … Sam Meredith @smeredith19. Cambridge Analytica and its many scandals, explained Cambridge Analytica, a political consulting firm that did digital work for Donald Trump’s presidential campaign in 2016 and has close ties to Steve Bannon and GOP megadonor Robert Mercer, is in hot water after several recent reports have raised ethical and potentially legal questions about its business practices. [84] The app was then able to retrieve Facebook information, including that of the users' friends, and this was obtained by Kogan. ", "Who is Brittany Kaiser? [71], The public reacted to the data privacy breach by initiating the campaign #DeleteFacebook with the aim of starting a movement to boycott Facebook. Kogan, Cambridge Analytica, and another former employee Christopher Wylie certified to Facebook that they had deleted the data. Here's everything you need to know about the Cambridge Analytica scandal. [48] These datasets composed of the data obtained from Facebook were said to be work done as an initial job deliverable for them. Bannon, of course, eventually became a senior adviser to Trump before he was fired in August 2017. THE CAMBRIDGE ANALYTICA SCANDAL (explained) ... named Cambridge Analytica, used illegal methods to target individuals and gain an unfair advantage during the 2016 presidential campaign.

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